Starter
$49 / mo
5% platform fee on eligible marketplace transactions
Best for: solo coaches, up to 30 clients
Launch and manage your first coaching business.
- Up to 30 active clients
- Programming & check-ins
- Calendar & messaging
- Lead intake
Pricing
Build A Coaching Business That Scales.
Vyra helps coaches attract clients, improve retention, increase client value, and operate more efficiently — from one platform.
- ✓Sign more clients
- ✓Increase client retention
- ✓Deliver a premium coaching experience
- ✓Save hours every week on admin work
- ✓Scale without hiring additional coaches
- ✓Turn coaching into a real business
Revenue Opportunities
Grow Beyond Coaching Revenue.
Vyra opens new business growth channels beyond your monthly coaching income — built into the platform you already run.
Coaches are independent providers. Vyra provides software and marketplace tools and does not guarantee fitness, health, financial, or coaching outcomes.
- ✓Discover marketplace visibility. Get surfaced to potential clients searching for a coach.
- ✓Client referrals. Turn happy clients into a repeatable growth channel.
- ✓Supplement purchase commissions. Earn on data-matched recommendations your clients actually want.
- ✓Future partner opportunities. Access new revenue partnerships as the platform grows.
- ✓Premium marketplace placement. Stand out in Vyra Discover with priority ranking.
Founding Coach Program
Lock In Founder Pricing Before Public Launch.
Secure lifetime founder pricing, reduced platform fees, priority marketplace placement, and early access to future growth tools.
- ✓$150/month savings compared with projected $199/mo public Growth-level pricing
- ✓Reduced platform fees (3% vs the standard 10%)
- ✓Priority Discover placement
- ✓Founder badge and founder number
$1,800+
Annual Savings
Claim a Founding Seat
Founder pricing remains active while your subscription remains active. First 500 coaches only.
Savings estimate compares Founding Coach pricing against projected public Growth-level pricing. Final public pricing may change before launch.
Plans
Pick the plan for where your business is going.
- Every plan includes:
- Retention Intelligence™
- Athlete Intelligence™
- Coach Command Center™
- Performance Commerce™
Founding Coach
$49 / mo
+ 3% revenue share · 3% marketplace fee
Best for: getting in before public launch
Lock in the best price Vyra will ever offer.
- Everything in Starter
- 3% marketplace revenue share
- 3% marketplace fee (vs 10%)
- Priority Discover ranking
- Roadmap input + founder badge
Pro
$99 / mo
10% platform fee on eligible marketplace transactions
Best for: coaches scaling to 75 clients
Scale past solo and automate the busywork.
- Up to 75 active clients
- Full automation
- Advanced reporting
- Expanded messaging
Growth
$199 / mo
10% platform fee on eligible marketplace transactions
Best for: multi-coach teams up to 200 clients
Scale beyond yourself.
- Up to 200 active clients
- Team seats & role permissions
- Gym partner reporting
Elite
$499 / mo
10% platform fee on eligible marketplace transactions
Best for: established coaching companies
Operate like a professional coaching company.
- Unlimited active clients
- Full team
- White-glove onboarding
- Priority support
- Strategic growth consulting
All plans are billed monthly and auto-renew until canceled before the next renewal date. Standard marketplace/platform fees apply to eligible marketplace transactions; payment processor fees, taxes, chargebacks, refunds, reserves, and provider rules may also apply. Cancellation stops future renewal but does not automatically refund prior charges. Refunds follow Vyra refund policies and the applicable payment provider rules. Migration is handled by Vyra’s onboarding team and ranges from $500 for a solo coach to $10,000 for multi-coach team rollouts, depending on data volume.
The Math
It pays for itself with one client.
Starter
One additional coaching client can cover your monthly subscription.
Growth
One additional client every two months can cover the upgrade.
Elite
One premium client can justify the platform investment.
Low Risk
No contracts. No lock-in. No catch.
- Founder pricing stays locked while active
- Cancel anytime
- No long-term contracts
Pricing FAQ
Before you choose a plan.
Does Vyra integrate with WHOOP?
Yes. Vyra reads WHOOP recovery and strain data into each athlete’s profile, so you coach from readiness, not guesswork.
Does Vyra integrate with Apple Health?
Yes. Apple Health metrics sync into the athlete profile alongside training, recovery, and nutrition for one decision-ready view.
How does marketplace visibility work?
Vyra Discover surfaces coaches to potential clients searching the marketplace. Founding Coaches get priority placement in their niche.
What are the client limits per plan?
Starter supports up to 30 active clients, Pro up to 75, Growth up to 200, and Elite is unlimited. Founding Coach matches Starter’s limit with founder economics on top.
How does Founder pricing work?
The first 500 coaches lock in $49/mo for the life of the account — it stays active as long as your subscription does. It also includes the 3% revenue share and 3% marketplace fee, priority Discover, and a founder badge.
What are the platform fees?
The standard marketplace fee is 10% on your marketplace transactions. Founding Coaches pay just 3% — locked for the life of the account.
How do billing, cancellation, and refunds work?
Plans are billed monthly and auto-renew until canceled before renewal. You can cancel through Vyra billing settings or the applicable payment provider. Cancellation stops future renewal and does not automatically refund prior charges. Refunds follow Vyra refund policies and provider rules.
How does migration work?
Vyra’s onboarding team handles migration, typically in 7 to 14 days. It ranges from $500 for a solo coach to $10,000 for multi-coach team rollouts, depending on data volume.
Not sure which plan fits?
See your numbers before you choose.
In 20 minutes we’ll map your retention leaks and revenue at risk, then point you to the right plan — no pressure.
Free. No setup. No commitment. Just your numbers.
Book Your Growth Audit