01Program delivery tools (Trainerize, TrueCoach, Everfit)
Trainerize starts at 9 dollars per month and scales to 120 dollars. TrueCoach runs 25 to 320 dollars per month per coach. Everfit runs 35 to 400 dollars. These tools deliver workouts and check-ins but exclude scheduling, lead intake, and marketplace revenue.
02Gym and membership platforms (Mindbody, Hapana)
Mindbody starts around 159 dollars per month and scales to 799+ dollars. Hapana uses custom pricing. These run scheduling and memberships but exclude coaching operations.
03Coaching operating layer (Vyra)
Vyra Coach plans run from 49 dollars per month (Starter, 30 clients) to 499 dollars per month (Elite, unlimited). Every plan includes the full operating layer: programming, scheduling, lead intake, retention, athlete app, marketplace revenue.
04The Founding Coach Program
Founding Coach is 49 dollars per month plus 3 percent marketplace fee locked for life vs the standard 10 percent. Reserved for the first 500 coaches.